Customer Equity Management of Industrial Organizations in Bulgaria
Customer Equity Management of Industrial Organizations in Bulgaria
Author(s): Darina PavlovaSubject(s): National Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: customer equity; brand; relationships; customers
Journal: Izvestiya. Journal of Varna University of Economics
- Issue Year: 60/2016
- Issue No: 3
- Page Range: 377-382
- Page Count: 6
- Language: English