KÜRESEL REKABETTE MARKA YARATMADA SOSYAL MEDYANIN ROLÜ
THE ROLE OF THE SOCIAL MEDIA IN THE BRAND CREATION OF GLOBAL COMPETITION
Author(s): Sefer GümüsSubject(s): Social Sciences, Media studies, Supranational / Global Economy, Business Economy / Management, Communication studies, Theory of Communication, Social development, Social Informatics, Sociology of the arts, business, education, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Sage Yayınları
Keywords: Social Media; Brand Recognition; Globalization; Global Competitiveness;
Summary/Abstract: Globalization, especially in the last quarter of the century in parallel with rapid development of information technology, has increased, which almost rendered obsolete the borders of communication and interaction among countries and her peoples. As a result of the globalized world, national and regional markets have turned into a single global market, offering new opportunities for businesses and companies. However, emerging market opportunities have also moved the competition in the businesses to a global dimension as well. In this study, due to the number of active users and popularity of social media environments also considered as a beneficial mass access tool, the benefits for company brand recognition and awareness for companies in global competition and effects on global competitiveness have been researched and analyzed through a survey. In conclusion, the user awareness and approach towards to the companies taking part in social media environment are much different, in a better aspect, than the companies not listed and also it is observed that social media environment is useful for companies in global competition with respect to the brand recognition, advertisement and communication strategies.
Journal: TURAN-SAM
- Issue Year: 6/2014
- Issue No: 22
- Page Range: 68-80
- Page Count: 13
- Language: Turkish