THE Company's promotional policy and THE consumer's behavior
THE Company's promotional policy and THE consumer's behavior
Author(s): Mircea TeodoruSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: (mixed-marketing; promotional message; publicity; communication; the consumer’s attitude)
Summary/Abstract: The promotion is the most striking marketing area and the most active intervention in the process of reaching the buying decision by the consumer. The publicity means the communication with the consumers and their determination to test certain products; the methodology of this area is based on modifying the consumers’ attitude.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 22/2012
- Issue No: 3
- Page Range: 32-36
- Page Count: 5
- Language: English