STILUL DE VIAŢĂ AL CONSUMATORULUI – DOMENIU ACTUAL AL CERCETĂRILOR DE PIAŢĂ
CONSUMER’S LIFESTYLE – CURRENT FIELD FOR MARKET RESEARCH STUDIES
Author(s): Mircea TeodoruSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: psychography; activities; interests; opinions; demographic elements; VALS typology; self-orientation; resources; cluster.
Summary/Abstract: Lifestyle means a person’s living style which is expressed by his/her activities, interests and opinions. Lifestyle reflects a little more than the individual’s social class and personality – it reflects the general level of behavior inside the society. Lifestyle portraits ways in which certain people choose to live. Each individual has his/her own philosophy which is the basis for his/her lifestyle.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 20/2010
- Issue No: 2
- Page Range: 299-306
- Page Count: 9
- Language: Romanian