Collaboration between Lowersilesian Cultural Tourism Attractions – a Reality or a Dream of a Future? Cover Image

Collaboration between Lowersilesian Cultural Tourism Attractions – a Reality or a Dream of a Future?
Collaboration between Lowersilesian Cultural Tourism Attractions – a Reality or a Dream of a Future?

Author(s): Marta Drozdowska, Magdalena Duda-Seifert, Małgorzata Leśniak-Johann
Subject(s): Economy, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: collaborative strategies; interorganisational cooperation; heritage tourism attractions

Summary/Abstract: Interorganisational cooperation seems to have become the common strategy in a modern tourism market. On one hand it strengthens organisations with all the benefits it can offer, on the other it develops and promotes the competitive advantage of a destination on a global tourist market. The paper focuses on cultural tourism attractions sector in Lower Silesia region in Poland. It sets out to identify various forms of the collaboration and follows with analysing two different cases of them. They are furthermore compared which allows to draw conclusions concerning both the benefits and weaknesses of both. Final results include assumptions of the authors concerning the conditions for succesful collaboration in case of heritage tourism attractions.

  • Issue Year: 36/2016
  • Issue No: 4
  • Page Range: 7-19
  • Page Count: 13
  • Language: English