Wybrane kategorie określające kontekst interpretacyjny marketingu usług
The Selected Categories Defining Interpretative Context of Services Marketing
Author(s): Kazimierz RogozińskiSubject(s): Economy, Sociology, Family and social welfare, Economic development, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: actualization; existence; gift; life; perpetration; responsibility; self-realization; welfare;
Summary/Abstract: This article presents six chosen categories of services marketing and discuss their significance for the essence of services marketing. The relational context of services marketing is the basis for the interpretation of the relationship service, assessing the role of the sides in this process and the nature of the obtained effect.
Journal: Marketing i Zarządzanie
- Issue Year: 42/2016
- Issue No: 1
- Page Range: 267-282
- Page Count: 16
- Language: Polish