Service design – czworako ujęty
Service design – fourfold conceived
Author(s): Kazimierz RogozińskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: service design; service product; designing; service industrial design; moldability – formation of services
Summary/Abstract: The author discusses following four kinds of sevice design: 1) service industrial design, 2) service marketer’s design, 3) customer dominated service product design, 4) formation of service product as a co-creation.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 354
- Page Range: 61-71
- Page Count: 11
- Language: Polish