Visual expression forms, creating strong information emphases in the tv reporting (metaphors, allegories, artistic comparisons, symbols) Cover Image

Визуални изразни форми, създаващи силни информационни ударения в телевизионния репортаж „метафори, алегории, художествени сравнения, символи“
Visual expression forms, creating strong information emphases in the tv reporting (metaphors, allegories, artistic comparisons, symbols)

Author(s): Rossen Petrov
Subject(s): Social Sciences, Essay|Book Review |Scientific Life
Published by: Бургаски свободен университет
Keywords: information emphases; visual accents; TV aesthetics; visual forms; metaphor; allegory; artistic comparisons; symbols;

Summary/Abstract: The article looks into the methods and approaches connected with the visual expression forms, which reate strong information emphases in the structure of the TV reportage. How these information phases impact the recipients and make the visual material emotional and memorable and give opportunities for reflection and reasoning? The screen language of the metaphors, allegories, artistic comparisons and symbols enrich the content of the visual information and make it more dramatic. That’s how the facts and concepts do not sound pointless, but are filled with aesthetic elements which create impact on the TV spectators.The article looks into the methods and approaches connected with the visual expression forms, which create strong information emphases in the structure of the TV reportage. How these information emphases impact the recipients and make the visual material emotional and memorable and give opportunities for reflection and reasoning? The screen language of the metaphors, allegories, artistic comparisons and symbols enrich the content of the visual information and make it more dramatic. That’s how the facts and concepts do not sound pointless, but are filled with aesthetic elements which create impact on the TV spectators

  • Issue Year: 2015
  • Issue No: 1
  • Page Range: 20-27
  • Page Count: 7
  • Language: Bulgarian