PODRÓŻUJĄCE RODZINY, CZYLI JAK TOWARZYSTWO DZIECI RÓŻNICUJE ZACHOWANIA KONSUMENTÓW TURYSTÓW
TRAVELLING FAMILIES, OR HOW THE COMPANY OF CHILDREN DIFFERENTIATES THE CONSUMERS TOURISTS BEHAVIORS
Author(s): Renata SewerynSubject(s): Economy, Psychology, Sociology, Social psychology and group interaction, Behaviorism, Social differentiation, Family and social welfare, Tourism, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: tourists; consumer behavior; children; family; Kraków; family tourism;
Summary/Abstract: The purpose of the paper is to answer the question whether there is a difference between the behaviors of people travelling with children and the behaviors of other tourists. Using the information coming from the research into tourist traffic in the city of Kraków, conducted in 2014, there are specified (using Mann-Whitney U test and Pearson’s X2 test) the statistically significant differences of behaviors of these two groups of tourists visiting the city. The obtained results allow to conclude that families with children more often than other tourists: are guiding in the choice the destination by the opinion of the family and by the knowledge coming from school, are travelling for the relaxation and cognitive reasons or to visit relatives, are staying at the tourist reception area by about a week, are arranging the travel themselves, are travelling by car and are choosing the hotels or the private lodgings/apartments as a place of accommodation.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 38
- Page Range: 149-159
- Page Count: 11
- Language: Polish