Naujo reklamos nešiklio pardavimo proceso tobulinimas
NEW ADVERTISING VEHICLE AND DEVELOPMENT OF ITS SELLING PROCESS

Summary/Abstract: The aim of this paper is to give suggestions for the development of the selling process of the new advertising vehicle. To achieve this aim, the authors have analyzed the Lithuanian advertising market, a new advertising vehicle - outdoorscreens – and its features, as well as its role and part in the advertising market. The authors have also presentedcustomers’ evaluation on outdoor screens and the effectiveness and perspectives of the new vehicle.

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