The television series in the digital age as one of the forms of aiding education and social transformation in views on public health Cover Image
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The television series in the digital age as one of the forms of aiding education and social transformation in views on public health
The television series in the digital age as one of the forms of aiding education and social transformation in views on public health

Author(s): Weronika Świerczyńska-Głownia, Teresa Sławińska
Subject(s): Social Sciences, Communication studies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: television series; digital age; technological changes; public health

Summary/Abstract: The development of digitisation goes hand in hand with simultaneous strong intertwining of the technology of communication with daily life. New media and the resulting opportunities play an elementary role both in the media sector and in the social space. At the same time, technological progress brings new effective forms of contact with recipients and media users. The following questions should be posed: Do the occurring changes support education and social transformation, including the health care sector, or do they create cognitive dissonance? What is the role played by TV series in this process? TV series become channels of access to mass recipients and the ideas, values and information they present take a form which is acceptable and absorbable by recipients. In the era of the inflow of information and unprocessed facts, such a “familiar” message becomes effective and efficient.

  • Issue Year: 2015
  • Issue No: 2 (222)
  • Page Range: 319-336
  • Page Count: 18
  • Language: English