Key factors in the process of building a competitive advantage by SMEs in Wielkopolska. Cover Image

Kluczowe czynniki w procesie budowania przewagi konkurencyjnej przez MSP z Wielkopolski.
Key factors in the process of building a competitive advantage by SMEs in Wielkopolska.

Selected results of empirical research

Author(s): Agata Budzyńska-Biernat
Subject(s): Economy, National Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: globalization; the competitive advantage; foreign markets.

Summary/Abstract: Globalization and in the consequent internationalization, is one of the biggestchallenges for polish companies. In addition, the intensity of competitive businesses in the world market forces to seek competitive advantages of companies to raise their ability in the process. In this paper, the data presented both: theoretical and empirical evidence on building a competitive advantage in foreign markets by the analyzed group of internationalized SMEs.

  • Issue Year: 2015
  • Issue No: 21
  • Page Range: 59-71
  • Page Count: 13
  • Language: Polish