POWER RELATIONS IN ADVERTISING DISCOURSE: ‘POLITENESS’ ACROSS CULTURES
POWER RELATIONS IN ADVERTISING DISCOURSE: ‘POLITENESS’ ACROSS CULTURES
Author(s): Claudia Elena StoianSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: advertising; culture; discourse analysis; internet; politeness
Summary/Abstract: This study presents a small-scale comparison of e-advertisements in four different languages. It analyses the similarities and differences between politeness strategies and systems in the texts and discusses them from a cultural perspective. The findings, not totally consistent with current theory, suggest the influence of socio-political changes and globalisation.
Journal: B.A.S. British and American Studies
- Issue Year: 2011
- Issue No: 17
- Page Range: 307-319
- Page Count: 13
- Language: English