Evaluation in E-Advertisements: Appraisal across Cultures
Evaluation in E-Advertisements: Appraisal across Cultures
Author(s): Claudia Elena StoianSubject(s): Language and Literature Studies
Published by: Editura Politehnica
Keywords: advertising discourse; appraisal theory; culture; discourse analysis; internet;
Summary/Abstract: This study presents a small-scale comparison of e-advertisements in two different languages: English and Romanian. It analyses the similarities and differences between the texts and their appraisal choices in this particular genre. Findings are discussed from Hall’s cultural perspective on context dependency. The results, not totally consistent with the current theory on intercultural communication, suggest the influence of socio-political changes and globalisation on language and culture.
Journal: Buletinul Stiintific al Universitatii Politehnica din Timisoara, Seria Limbi Moderne
- Issue Year: 2012
- Issue No: 11
- Page Range: 31-41
- Page Count: 11
- Language: English