Analysing Images
Analysing Images
A Social Semiotic Perspective
Author(s): Claudia Elena StoianSubject(s): Language and Literature Studies
Published by: Editura Politehnica
Keywords: visual communication, social semiotics, visual analysis, systemic-functional metafunctions
Summary/Abstract: The present paper introduces briefly one of the most important theories and models of visual social semiotics, namely Kress and van Leeuwen’s grammar of visual design. An image, advertising honeymoon packages, is used to illustrate to the reader the points presented by the theory. The conclusion includes practical implications of the theory, pointing out several areas where visual social semiotic analysis can be applied.
Journal: Buletinul Stiintific al Universitatii Politehnica din Timisoara, Seria Limbi Moderne
- Issue Year: 2015
- Issue No: 14
- Page Range: 23-31
- Page Count: 8
- Language: English