DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS Cover Image

ПРОЕКТИРАНЕ НА МАРКЕТИНГОВИ СТРАТЕГИИ ЗА ПРОИЗВОДСТВОТО И ПРОДАЖБАТА НА БИОГОРИВА
DESINING OF MARKETING STRATEGYES FOR PRODUCTION AND SALES OF BIOFUELS

Author(s): Penka Goranova, Petar Banchev, Nadejda Veselinova, Jivka Tananeeva
Subject(s): Economy, Energy and Environmental Studies
Published by: Стопанска академия »Д. А. Ценов«

Summary/Abstract: The application of the strategies for ecological marketing for manufacturing and salling biofuels gives a possibility for the enterprises to increase their incomes through realising biofuels on the market, that correspond to the consumption needs of the customers; optimizing the process of negotiating with the customers; keeping existing and attracting of new biofuel customers. The basic goal of the work is on the ground of the leasing theoretical concepts and research of the practice existing in our country to genreate ideas for giving assistance to Bulgarian enterprises in their ambition to implement ecological marketing for manufacturing and salling biofuels, that are presumed to be environmentally safe. As to suggest other approaches for working to attract new customers and to keep the present key customers, which will broaden the marketing presence with (marketing share) and to increase competetiveness of the business.

  • Issue Year: 10/2009
  • Issue No: 10
  • Page Range: 265-303
  • Page Count: 39
  • Language: Bulgarian