Nowa ewangelizacja w kulturze ponowoczesnej i medialnej
The New Evangelization in the postmodern and media culture

Summary/Abstract: Modern man lives in a world of mass media, which is why modern communicationtechnologies have become a new challenge for the Church. Theyoften take over its function, shaping their own systems of values and equippingcustomers with a new worldview that determines what they think, whatthey do and who they are.The mass media, generating hype, cause misinformation and confusion to therecipient. Man doesn’t know what is important because all issues are presented tohim as equally important. Also, what concerns the religious dimension is representedas having a temporary meaning only. Such an environment of mass mediais not conducive to intelligent processing of the messages content.Preachers of the word of God – priest, an evangelizer, and catechist – musttake into account the impact of mass media in their proclamation and learnfrom them how to effectively reach modern man with the Gospel. Today’sproclamation of the Gospel must integrate word and image, free from the clichésin the statements on religious subjects, should use the language of imagingand rediscover the beauty of biblical symbols. Skillfully used the mediacan become an important tool of the new evangelization in the highly computerizedpost-modern society.

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