INTERNATIONALIZATION OF THE WINE INDUSTRY COMPANIES IN BULGARIA Cover Image

ИНТЕРНАЦИОНАЛИЗАЦИЯ НА ФИРМИТЕ ОТ ВИНАРСКАТА ПРОМИШЛЕНОСТ У НАС
INTERNATIONALIZATION OF THE WINE INDUSTRY COMPANIES IN BULGARIA

Author(s): Zdravko Lubenov, Yordan Neykov, Sofia Vergilova
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: internationalization;wine industry;models of internationalization

Summary/Abstract: Internationalization is a key indicator of the modern economic system. Researchers are trying to cover and analyze the occurring dynamics, but they do not always give an accurate answer and explanation of the issues that arise. In the wine industry the internationalization problems are many and are not sufficiently studied. The aim of the study is to highlight the internationalization prospects for wine companies in our country. The research tasks are to study the practice of internationalization, its form of manifestation in companies of the wine industry in Bulgaria and evaluate the factors affecting the companies in the industry in the process of internationalization. The main research thesis is that internationalization in the wine industry can be seen as a historically formed process that is still evolving and that shows stability over time. It is imposed through various forms of manifestation, the knowledge of which leads to increased competitiveness and success based on gained experience and knowledge. The study reveals the importance of internationalization in the wine industry for the development of the Bulgarian economy. The theoretical formulations clarifying this process are studied and the results of an empirical study carried out in the wine industry are presented.

  • Issue Year: 23/2016
  • Issue No: 23
  • Page Range: 387-416
  • Page Count: 29
  • Language: Bulgarian