Methodological Aspects of the Monitoring of Hungarian Audio-Visual Media in Romania Cover Image

A romániai magyar nyelvű audiovizuális média monitorozásának módszertani kérdései
Methodological Aspects of the Monitoring of Hungarian Audio-Visual Media in Romania

Author(s): Rita Pletl
Subject(s): Language studies, Language and Literature Studies, Media studies, Communication studies
Published by: Universitatea de Arte din Târgu Mureş - A Marosvásárhelyi Művészeti Egyetem Kiadója
Keywords: audiovisual media; monitoring; methodology; norms and values in media; regional vernacular language; linguistic fault

Summary/Abstract: The program that was planned for more stages, started in 2010 and undertook the monitoring of Hungarian news programmes (since 2011 cultural programmes have also been monitored) of national audiovisual media from different regions. The aim of monitoring these programmes is to study on the strength of samples to what extend do professional speakers, reporters observe the norms of vernacular language and to what extent does their use of language act the part of sample language in a regional, bilingual and dialectical environment. In my study I present the methodological questions of media monitoring (the aspects of sampling, the requirements regarding content and form in processing documentary material) paying atten-tion to the differences between Romanian and Hungarian media monitoring programme.

  • Issue Year: XVI/2015
  • Issue No: 28
  • Page Range: 44-53
  • Page Count: 10
  • Language: Hungarian