Campania prezidenţială din Franţa – 2012. Între valorile gaulliste și tradiţia stângii franceze
Presidential elections in France -2012: between gaulist values the tradition of french leftbit
Author(s): Aurelia PERU-BALANSubject(s): Politics / Political Sciences
Published by: Fundaţia »Societatea Civilă« (FSC)
Keywords: Sarkozy; Hollande; presidential elections; image; election meetings; election slogans; economical crisis; economical growth; Schengen zone; migrations; security; Facebook; Twitter
Summary/Abstract: This article contains a case study over the 2012 presidential campaign in France. The author elucidates the political context, positioning techniques of the main candidates – Nicolas Sarkozy and Francois Hollande, basic campaign topics, external factor impact. At the end of the study there is reflected an evolution of communication formulas with the electorate – letters, addresses, brochures etc. – starting with 1981 to 2012. The author makes an analysis of the usage of Twitter and Facebook social networks by the campaign staffs.
Journal: Sfera Politicii
- Issue Year: XX/2012
- Issue No: 170
- Page Range: 36-49
- Page Count: 14
- Language: Romanian