Alegeri prezidențiale în SUA – 2012: Tonul tendințelor din marketing și PR politic
U.S. Presidential Election – 2012: trends tone in marketing and political PR
Author(s): Aurelia PERU-BALANSubject(s): Politics / Political Sciences
Published by: Fundaţia »Societatea Civilă« (FSC)
Keywords: Barack Obama; Mitt Romney; democrat; republican; electoral marketing; campaign themes; electoral profile; political advertising; debates; political discourse; cultural persuasion
Summary/Abstract: This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision. Article contains U.S. electoral marketing trend analysis, design principles of electoral spots, negative advertising in campaign.
Journal: Sfera Politicii
- Issue Year: XXI/2013
- Issue No: 174
- Page Range: 183-195
- Page Count: 13
- Language: Romanian