Strategic controlling including balanced scorecard Cover Image

Controlling strategiczny z uwzględnieniem strategicznej karty wyników
Strategic controlling including balanced scorecard

Author(s): Zygmunt Kral
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: strategy; controlling; scorecard

Summary/Abstract: The necessity and desirability of using controlling including Balanced Scorecard were justified in the paper. The essence of strategic controlling was characterized. The idea of Balanced Scorecard as a tool of strategic controlling was presented. The process of strategic controlling including Balanced Scorecard was pointed out. The role of controllers in strategic controlling was emphasized.

  • Issue Year: 2012
  • Issue No: 272
  • Page Range: 66-78
  • Page Count: 13
  • Language: Polish