Media elektroniczne jako narzędzie promocji turystycznej miasta
Electronic media as a tool for tourism promotion of the city

Summary/Abstract: Making the choice of instruments and tools for promotion local governments are forced to look for and use the media which are popular and at the same time turn out to be relatively cheap and effective. The most appropriate medium is the Internet, which, thanks to interactivity, relatively low cost, graphical capabilities and unlimited territorial scope is today used by most local and voivodeship governments. The aim of the article was to identify opportunities of using of electronic media for tourist promotion of the cities and to analyse the using of these tools by the Polish voivodeship capitals. The regional portals of provincial cities, their mobile versions, mobile applications and the using of social media were assessed in the study. The research methods used in the study were the exploration of the Internet and an interview with the people employed in the promotion departments of the studied cities. The results show that the majority of voivodeship cities use analized media and promotional tools, although their promotion on the Internet is not sufficient. Furthermore, there is lack of a coherent and comprehensive approach to the issue.

• Details
• Contents