AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES Cover Image

ПОДХОД КЪМ ИЗПОЛЗВАНЕТО НА ENTERPRISE 2.0 ОТ КОМПАНИИТЕ
AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES

Author(s): Rumen Varbanov
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: Web 2.0; Enterprise 2.0; consumer-generated content; Enter­prise 2.0 strategy; social network; social media strategy; social media marketing; social software; Intranet 2.0

Summary/Abstract: In this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business partners; Personnel management; Managing the knowledge in the company. The author also offers an approach to developing a strategy for implementing Enterprise 2.0 for the needs of the company where the actions are theoretically divided into six phases: analysis of the business processes in the company, research and analysis of the con­dition of the information systems and technologies, defining the main objectives and activities on developing ICT, delineating the possible means of applying social net­works in business processes, developing projects for a corporate social network and realizing the new IT strategy for a social corporate network.

  • Issue Year: 23/2013
  • Issue No: 1
  • Page Range: 56-71
  • Page Count: 16
  • Language: Bulgarian
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