Koewolucja i koopetycja. Podążając za kontekstem
Coevolution and coopetition. Following the context
Author(s): Ewa Izabela Stańczyk-HugietSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: context; coevolution; coopetition
Summary/Abstract: The article focuses essentially on three issues: context, co-evolution and coopetition. Starting from the presentation of the strategic context the basic characteristics of the modern environment is explained as well as the elements that constitute the environment. In conclusion it can be summed up that what hinders the strategic decision-making is the ambiguity of the environment, which manifests with specific attributes, among which are mentioned: turbulence, complexity, dynamics, emergence and high velocity. Further it explains that in such an environment, inter-organizational cooperation expectations have changed and that these relations are improving competitiveness. The evolution of strategy and the evolution of basis of competitiveness, which are presented, are a confirmation of the relevance of inter-organizational relations, especially relations of cooperation and coopetition. Spontaneous formation of the ecosystem (network) is an argument for such a statement. Finally the coopetition relationship, considered as the natural consequence of competition, is typical attribute of inter-organizational networks. It allows an organization adapt to the context, as explained in the final section of the article.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 372
- Page Range: 342-355
- Page Count: 14