Contemporary Mythologies: a Christly Image in Advertising
Contemporary Mythologies: a Christly Image in Advertising
Author(s): Simina RaţiuSubject(s): Anthropology
Published by: Universitatea Babeş-Bolyai
Keywords: Visual Culture; Mythicising of Biblical Figures; Advertising; Media.
Summary/Abstract: This study is based on a commercial add that (de)mythicized the Christic figure and also used it in a subversive and manipulatory way for promoting and selling a product. The visual images, either static or dynamic, are read from the perspective of prototypical social codes and the dominant ideology.
Journal: Caietele Echinox
- Issue Year: 2015
- Issue No: 28
- Page Range: 328-334
- Page Count: 7
- Language: English
- Content File-PDF
