Coopetition strategies in Hi-Tech sector: privilege or necessity?  Cover Image

Strategie koopetycji w sektorze hi-tech: przywilej czy konieczność?
Coopetition strategies in Hi-Tech sector: privilege or necessity?

Author(s): Wojciech Czakon, Wojciech Machel
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: coopetition; strategy; key factors

Summary/Abstract: The purpose of this article is to determine to what extent strategies arise from exogenous causes, and to what from an automatic reflection of strategic enterprises. Presenting a fragment of tests carried out on companies from Hi-Tech sector in Poland the authors discuss the influence of individual factors (internal and external) on the coopetition strategy. Analyzing the average values, individual determinants, the importance and coexistence of individual factors and comorbidity (endo-and exogenous) in coopetition strategy is paid attention to. It turns out that the observed results do not always agree with previous research assumptions. In the opinion of HT sector companies in Poland the main external factors influencing the establishment of cooperation with competitors in the evaluation of companies is pressure from customers and the intensity of competition. The main endogenous determinants are: organizational flexibility, the ability to adapt quickly, market position, product brand and corporate reputation.

  • Issue Year: 2014
  • Issue No: 366
  • Page Range: 78-87
  • Page Count: 10