EWANGELIZACJA PIERWSZEGO KONTAKTU SLOGAN W POLSKIEJ REKLAMIE RELIGIJNEJ
THE FIRST CONTACT EVANGELIZATION. A SLOGAN IN POLISH RELIGIOUS ADVERTISING

Summary/Abstract: Recently, apart from advertising, propaganda and social slogans, another type of slogan has appeared – the religious one. The author defines it as a brief message excerpted from the general appeal for faith, characterized with transparent, clear language. It includes intention of releasing actions according to the system of values and ethic instructions associated with the supernatural. These language forms belong to peripheral religious language variations, which may be called the first contact evangelization genres (e.g. contemporary religious song, religious chat, evangelization text message, religious advertisement etc.). However, they serve one of three basic religious functions: human immersion in spiritual reality, a description of the human vision of the supernatural and/or defining the system of values and moral code of conduct. The author draws special attention to the phenomenon of colloquial motives expansion in religious language due to changes in general colloquial language variations.

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