Współpraca instytucjonalna w zakresie promocji agroturystyki w województwie małopolskim
Institutional cooperation in the range of agritourism promotion in Małopolska Voivodeship

Summary/Abstract: The article concerns agritourism as a very essential factor in agritourism services development. It is also connected with the cooperation among different institutions in the range of promotion activities of this form of rural tourism. In the first part of the article different forms of market communication are characterized. Moreover based on literature activity and cooperation of different subjects promoting stays in agritourism farms are described as well as the activity of Polish Federation of Rural Tourism “Hospitable Farms”, agritourism associations, agricultural advisory centres, and local authorities in communities. In the empirical part of the publication results of research carried out in agritourism associations and in the communities of Limanowa and Nowy Targ are presented.

• Details
• Contents