The Manufacturing of Desire in Consumer Culture
The Manufacturing of Desire in Consumer Culture

Summary/Abstract: The article presents the main features of advertising in the modern consumer society. Does advertising shape our desires and promise eternal bliss? Does it force us into buying things we don't really need? Is it a fierce business or mere entertainment? Is advertising the cause or rather the effect of consumerism? These are some of the questions the article tries to answer through the analyses of both classic and new adverts.

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