Becoming a Solution-Focused Marketing Team
Becoming a Solution-Focused Marketing Team

Summary/Abstract: Many concepts and paradigms are changing in every aspect of life. Some - happen very fast as if it seems that one has to run fast in order to stay on place.Marketing has a crucial role in sensing the market and allowing companies to adapt both to the existing and future demands of the market. Combined forces and knowledge are a necessary in marketing more than ever. The best mechanism for that in an organization is the Marketing Team: making sure different people in different roles, work together in order to achieve best results.Yet, just working with teamwork, in a team format, is not enough for the marketing team. New and advanced approaches are needed to meet the challenges of the future that appear already nowadays. Positive approaches and positive psychology lead today's trends. This paper offers the Solution-Focused approach and its tools as a leading positive approach for managing the marketing team. Furthermore - it is suggested that such a team will built its identity as a Solution-Focused Marketing Team.

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