ROLUL RETELELOR MEDIATICE ÎN GESTIONAREA CRIZELOR DE IMAGINE ALE INSTITUŢIILOR CU ATRIBUŢII ÎN DOMENIUL SECURITĂŢII
MEDIA NETWORKS ROLE IN IMAGE CRISIS MANAGEMENT OF THE INSTITUTIONS WITH RESPONSABILITY IN SECURITY FIELD

Summary/Abstract: Beyond economic, financial and managerial aspects, one of the causes of failure of an organization is inadequate public image. Socially, the image of an organization is relevant through of the degree of public awareness and confidence with which it is listed in the environment in which they operate. Crisis image of an organization with responsability in security field, unpleasant situation, involves damage level of awareness and confidence, also the reputation of the institution. Manage it wrong can damage the organization's image.

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