Role and Effect of Media on Social Behavior, Activity and Communication among the Young Cover Image

Uloga i utjecaj medija na društveno ponašanje, djelovanje i komunikaciju među mladima
Role and Effect of Media on Social Behavior, Activity and Communication among the Young

Author(s): Ivana Sivrić
Subject(s): Media studies
Published by: Matica hrvatska Mostar

Summary/Abstract: The power and effect of the media is, without much polemics, a great and indispensible part of our world and our everyday communication. What motivates us and makes our everyday life, our thoughts, debates, what activates our ideas, and makes needs is for the most part a consequence of the use of the media and of what the media create and consumers adopt and reproduce. The development of technologies and of the use of the media through various techniques in every respect has changed the world, the communication, and human habits. The most frequent and special target of the use of new technologies are young people. Online communication has become a primary social communication of the young. This research should, in a certain measure, give the answer to the question of the effect of the media on the formation of the opinion, views and behavior of the young, and the impact of the media on the quality of living and the social communication among them. The essential problem presented here refers to how and in what measure the mass media can, through their negative effect and suppression of media professionalism and morals, be a threat to the mental and moral health of the society, especially of the young, particularly by assertion and promotion of socially unacceptable models of behavior. However, the media could, considering their potentials and power, contribute to the decrease of social deviations. Judging on the basis of much knowledge and research the Internet is supposed to be a medium that with its contents mostly stimulates/endangers the social communication and behavior of the young. The social networks have come to rule over the world and established a new form of communication among the young. How harmful the effect of virtual communication is and how much it brings about the deviation of behavior in the young, the violation of privacy, the weakening of social trust, the occurrence of violence are only some of the topics dealt with in this paper. The paper tried to present a short review of the negative effect of the media (Internet, social networks) on the communication among the young, not wishing to deny the positive effects and the possibilities they offer.

  • Issue Year: 2015
  • Issue No: 19
  • Page Range: 194-210
  • Page Count: 17
  • Language: Croatian