Obsługa klienta jako źródło przewagi konkurencyjnej na przykładzie hotelu. Znaczenie czynnika personalnego
THE CUSTOMER SERVICE AS THE SOURCE OF THE COMPETI-TIVE EDGE ON THE EXAMPLE OF TH HOTEL. MEANING OF THE PERSONAL FACTOR
Author(s): Mieczysław MorawskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: COMPETITIVE EDGE; CUSTOMER SERVICE; HOTEL STAFF
Summary/Abstract: In the article they showed that on the market of professional services a customer service was a basic strength of a company. A staff is deciding on the level of this service. The significance of the a professionally-made staff is particularly evident in functioning of hotels.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 151
- Page Range: 446-456
- Page Count: 11
- Language: Polish