Маркетинг на консултантските услуги
Marketing of consultative services

Summary/Abstract: The survey is a pilot one, establishing the initial customer profile for consultative services towards June 2001. The most significant conclusions, which you can get acquainted with in the article, are: — the existing correlation between a manager's sex and his/her preferred choice of consulting services; — the importance of the size of the managed group for the choice of specific services and even for their quantity. The services, which the Organizational Development and Consulting Centre presents, are classified according to the Boston matrix: stars, cows, naughty kids, dogs. This gives us a good opportunity for strategic planning and orientates the investments for each of the services offered, on the basis of customer interests.

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