Novinari na radijskim postajama
JOURNALISTS AND RADIO STATIONS

Summary/Abstract: The privatisation of electronic media in the Republic of Croatia, particularly that of the radio, has brought about a plethora of thematic changes in the content of broadcasts. Entering the market has turned many radio-programmes into “commodities”; that is why radio-stations increasingly need competent salesmen and not journalists. The survival on the market solely depends on the profits from commercials (advertising), and such programmes do not need journalists. Are commercial radio stations in the near future going to need journalists at all or only good entertainers? Who are the radio-stations’ employees and editors? Are the people working on the radio soon to become redundant? The study on this topic was conducted in 1997 at 80 local Croatian radio-stations.

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