Analyzing the Process of Granting Concession for the Croatian Television Third Network Cover Image

Analiza procesa dodjele koncesije za treću mrežu Hrvatske televizije
Analyzing the Process of Granting Concession for the Croatian Television Third Network

Author(s): Marina Mučalo, Darko Tomorad
Subject(s): Politics / Political Sciences
Published by: Fakultet političkih znanosti u Zagrebu
Keywords: HRT; public service; commercial television; concession; third TV network in Coratia; bid

Summary/Abstract: The concession for the third network of the Croatian TV is the most substantial concession that has been granted for the radio or television broadcasting in the Republic of Croatia. It attracted a number of big-time bidders from all over the world e.g. News Corporation, RTL Group, SBS Broadcasting and CME Group. The article outlines how the decision to disaffiliate the third network from the HTV system was evenutally reached, and describes the entire procedure of grant concession, from inviting the tenders and their analysis to the final decision. The concession was granted to the corporation “RTL Ltd” on the basis of the project they had submitted called “HRTL”. Thus Croatia became the 24th country in which the RTL Group, a division of the German broadcasting giant Bertlesmann, broadcasts its programmes. On 30 April 2004, eight months after the concession had been granted, the new TV-station went on the air.

  • Issue Year: XLI/2004
  • Issue No: 02
  • Page Range: 47-63
  • Page Count: 17
  • Language: Croatian