The British Council Romania – its Image in the Virtual Environment
The British Council Romania – its Image in the Virtual Environment

Summary/Abstract: The expansion of the Internet has brought great advantages to the communication processes that individuals and institutions go through. The way in which an institution reveals itself in the virtual environment is vital in maintaining a trustworthy image for its publics, which will bring an increasing of reputation. Our paper deals with the way in which an (inter)nationally renowned cultural institution, the British Council Romania, communicates with its audiences and strengthens its institutional image by means of the Web page.

• Details
• Contents