Média a globalizácia
Media and Globalization

Summary/Abstract: Globalized media follow at least two ways: the mass media are integrated into the globalized economy, but there is also globalization related to this supposed universality of democratic values that the media should be involved in. A perfect media globalization is in many respects a myth because no media is truly global in nature. One of the globalizations concerning media is therefore that of the organization itself and its functioning regulatory systems in place. Another fundamental aspect of the globalization of media is related to the increasing penetration of the same media technology so important in the world. Moreover, can social networks be considered as globalized media now? The global market no longer consists of places, spaces, or habits, for it has no time dimension and no border, it is moving continuously in the digital “cyberspace”; it is reflected on the screens of each computer, the interactive television screens, mobile phones (smartphones), or other screens. The users of media, namely, the citizen-consumers, producers, actors in their own media environment and in public spaces invest in market-media, and they complement each other in a complex way.

• Details
• Contents