Znaczenie marki terytorialnej w czasach globalizacji. Przykład Łodzi
Territorial brand importance in the time of globalisation. Case of Łódź

Summary/Abstract: Creating city, region and country brand seems to be particularly legitimate in global economy. It is supposed to bring notable economic benefits, including the improvement of quality of life for inhabitants. The paper presents basic premises of “Brand strategy and its promotion for Łódź in years 2010–2016” and its relations to other strategic documents. The author tries to pay readers’ attention to the fact that Łódź is the city with the brand strategy but without basic development strategy.

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