MARKETING IN REGIONAL DEVELOPMENT
MARKETING IN REGIONAL DEVELOPMENT
Author(s): Filip Flaška, Ivan Sokáč, Stanislav Kološta, Mário HošalaSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: Region; regional policy; regional development; marketing; marketing as a part of regional development and regional policy.
Summary/Abstract: Regional development and regional policy are not only economic categories discussed by politician, European Union but also by individual territories, regions and counties. Marketing places, as a specific form of marketing, is one of instruments (in hand of regions), that could be used in advantage for regional development, as well as in advance for decreasing of regional disparities, which are significant, long-lasting and within several indicators deepening in the Slovak republic. Processed topic theoretically defines basic terms - region and regional development, marketing places and implements marketing and its instruments into regional policy with the aim to support regional development and rising of living standard in regions.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 18/2008
- Issue No: 2
- Page Range: 67-74
- Page Count: 8
- Language: English