Предизвикателства пред развитието на българската туристическа индустрия
Challenges in the Development the Bulgarian Tourism Industry
Author(s): Alexander Mirchev, Maria ValkanovaSubject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: Tourism; tourism industry; factors for the development of tourism
Summary/Abstract: For the purposes of this paper what has been studied is the macroeconomic framework of the functioning of the Bulgarian tourism industry. The specificities of the operating environment of this sector, infrastructure, personnel, marketing, seasonal and ongoing tourism policy have been evalnated. Tourism is seen as a tool to achieve the strategic goals of economic development. The industry is characterized by a dynamic structure that creates a significant share of the gross domestic product. Its development is associated with attracting new tourist flows and improving the quality of tourism product offerings to address challenges facing the Bulgarian tourism industry.
Journal: Електронно списание »Диалог«
- Issue Year: 2012
- Issue No: 02
- Page Range: 94-99
- Page Count: 6
- Language: Bulgarian