Rola badań marketingowych w klastrze w kontekście koncepcji zarządzania wiedzą
The role of marketing research in cluster in the context of knowledge management concept

Summary/Abstract: The article emphasizes the strategic role of properly conducted marketing research in the process of cluster management, including knowledge management in a cluster. The authors present the essence of clusters, which are knowledge-based organizations and oriented towards permanent development as well as assumptions for information and knowledge management. The authors also indicate that the results of marketing research can be a valuable source of information, allowing clusters managers to make lower risk decisions.

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