TURKEY’S TOURISM STRATEGIES: BUILDING SPIRITUAL AND CULTURAL EXPERIENCES THROUGH ANCHORING
TURKEY’S TOURISM STRATEGIES: BUILDING SPIRITUAL AND CULTURAL EXPERIENCES THROUGH ANCHORING

Summary/Abstract: This is a case study of the application of the “anchoring” phenomenon in the tourism of Turkey and its impact on the spiritual needs of tourists. Faith Popcorn defines anchoring as a shift towards revisiting the safe features of the past and returning to elements of belief. The research aims to assess the impact of anchoring on spiritual, wellness, eco-tourism and cultural tourism in Turkey. With the help of different cases it will be shown, how the anchoring effect satisfies the spiritual need of tourists and enhances brand devotion. The revelations inform us how heritage promotion and brand loyalty can be enhanced by leveraging via anchoring technique.

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