BİR ŞEHRİN FESTİVALLER İLE MARKALAŞMASI ve PAZARLANMASI OLARAK ADANA’NIN İNCELENMESİ
BRANDING AND MARKETING OF A CITY WITH FESTIVALS: ADANA

Summary/Abstract: Festivals bring both color and vitality to the regions where they are organized, as well as providing privileges and social benefits to the people of the region. Otherwise festivals is an important place for the commercial activities of the people of the region and the increase of the activities of the investors and good marketing of festivals can cause increase of visitors in that place or city. Result of this marketing activities makes that place/city economy bigger. From this perspective success marketing have importance and this activities supports that city’s brand name. Purpose of this research is understanding festival marketing in Adana city. Which is 6th biggest city in Turkey. Also terms of festival, festival marketing, city branding explained detailly for understanding more clearly this research with supported examples in popular culture.

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