Rolul şi imaginea omului de PR din perspectiva jurnalistului (pe plan local)
The Role and Image of the PR Specialist from the Perspective of the Journalist (at the local level)

Summary/Abstract: This papers aim is to determine the existing relationship between public relations and journalism, and to outline an image of a PR specialist. Some may say that this relationship is based on interests and that it may rely on a conflict. To see if there is indeed a divergence between these domains, a case study was built up upon the answers of seven journalists from the local media (Cluj-Napoca).

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