Elemente der Werbepsychologie
Elements of advertising psychology

Summary/Abstract: This paper aims to underline the different types of consumer behaviour by presenting the main features of each type. The classification is made taking into consideration the following: social, cultural, personal and psychological elements. It is important to know what kind of feature each target audience has, because it plays a main role in defining the product. Once their attention is awoken, they can be persuaded to buy something they actually do not need.

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