REBRANDING GERICOM
REBRANDING GERICOM
Author(s): Julia SzambolicsSubject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: image; brand; rebranding; quality.
Summary/Abstract: This paper aims to present the company Gericom, which was a market leader in Germany before 2004 when marketing only laptops. After changing the price-quality relationship, the company had to deal with a lot of problems. The year 2008 brought not only a new look, but also a new vision and mission into the company.
Journal: Studia Universitatis Babes-Bolyai - Ephemerides
- Issue Year: 54/2009
- Issue No: 2
- Page Range: 85-94
- Page Count: 10
- Language: Romanian