Determinanty skuteczności ekspansji zagranicznej polskich firm w transgranicznym e-commerce
Determinants of the Foreign Expansion Effectiveness of Polish Companies in Cross-Border E-Commerce

Summary/Abstract: The primary objective of this study is a multifaceted and multidimensional identification of the determinants of success for the foreign expansion of Polish enterprises within the cross-border e-commerce model, as well as the formulation of comprehensive, practical strategic guidelines to support the internationalization process. The article attempts to define both key success factors and significant entry barriers that directly influence the efficiency and security of cross-border activities in the context of the progressive digitalization of the European economy. The study utilizes a cross-sectional approach, combining a literature review with a concurrent analysis of source materials. The analysis covers implementation processes, logistics models, and entry barriers (legal, tax, and cultural) faced by economic entities in the era of digital transformation.

• Details
• Contents