Asymetria informacji w handlu elektronicznym
Information Asymmetry in E-Commerce

Summary/Abstract: The purpose of this article is to present the influence of e-commerce on the ability to obtain information about sellers and buyers, and on information asymmetry in the market. The research hypothesis is that e-commerce, via the Internet and with Internet tools, provides new sources of market information for sellers and buyers and helps to reduce information asymmetry between them. The following research methods were used: critical review of the literature, cause and effect analysis, comparative analysis and synthesis. The analysis shows that users of e-commerce have access to different sources of market information about their transaction partners. Even partial use of this information strengthens user’s knowledge about trade partners. E-commerce, giving buyers the possibility to obtain information about sellers and their offers, reduces information asymmetry and improves the market position of buyers. Reducing information asymmetry between the sides of a transaction helps to limit the scope of negative market situations, such as adverse selection and moral hazard. The common use of knowledge about e-commerce can lead to the dynamic development of this kind of trade.

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